Beal Racing Top Fuel Dragster Sponsorships

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Beal Racing Top Fuel Dragster

A Powerful Opportunity

Top Fuel Dragster is NHRA’s premier class. A Top Fuel Dragster’s 11,000 horsepower nitro engine and radical aerodynamics enable the car to explode off the starting line, accelerating to over 330 mph in as little as 3.6 seconds.

In 2019, Beal Racing will leave the Funny Car class and move to Top Fuel.

Our Approach

Bespoke. Tailor-made. Custom.

Whatever you call it, we’ve thrown out the “Gold Package” and the “Presidents Circle” to get to what really matters – return on your objectives. Your customers are watching us, and they want you involved!

Our process begins with a conversation about your business. We’ll dive deep into your challenges and goals. Once we understand you, we will present ways to activate your involvement with Beal Racing for maximum impact.

The NHRA Opportunity

There has never been a better time for the business of NHRA Drag Racing. The sport offers the best event experience in motorsports, as well as compelling television and digital media opportunities to forge deep connections between sponsors, teams, and fans.

Television

Fox NHRA

Landmark deal with Fox Sports beginning in 2016

17 LIVE broadcasts on FOX and FS1

Four races broadcast on FOX network in coveted Sunday afternoon time slots

24 race weekends, 550+ hours of programming

Record-setting 1.0 rating (1.6M viewers) in 2017, outpacing Formula 1 and IndyCar

24% viewership increase Sunday to Sunday in 2016, additional 5% increase in 2017

72% total viewership increase in 2016, additional 10% increase in 2017

Fox NHRA Beal Racing

Digital 

NHRA continues to invest in digital media coverage in events, at race team shops, and in the new Wally Parks NHRA Studio.

Over 200 hours of original content

Over 98 million total video viewers

1.25 million Facebook likes

645,000+ Twitter followers

350,000+ Instagram followers

In-event

An NHRA event is a chest-pounding, visually stunning, death-defying immersive experience.

NHRA dragsters on track

The NHRA Mello Yello Drag Racing Series has the best national footprint in motorsports, reaching 34 of the top 50 DMAs.

A coast-to-coast, 24 race schedule that reaches all four corners of the U.S. from February to November.

NHRA map

Every NHRA ticket is a pit pass, giving fans unmatched access to meet drivers, interact with teams, and engage with sponsors.

Each three-day event offers deep fan engagement opportunities.  NHRA races often draw 30,000 fans per day, with fans spending up to eight hours per day at the track.

NHRA_crowd

Pit-Side Hospitality

Pit-side hospitality creates unique B2B relationship-building opportunities with your high-value customers and employees.

NHRA pit-side hospitality

NHRA is Action → Access → Engagement 

No sport offers faster, more explosive action, more intimate access to teams and sponsors, and the ability to engage in-event, in-store, and online with unforgettable brand experiences.


The Beal Racing Opportunity

Brandon Welch is the ultimate brand ambassador

Authentic

A driver with a strong family racing pedigree and 15 years as a nitro crew mechanic. Appeals to young and old, first-time and long-time fans.

Brandon Welch in car
Engaging

A vibrant personality and quick fan-favorite.

Brandon Welch fans
Camera-Ready

An extensively trained and experienced public speaker. Brandon brings experience speaking at hundreds of events with crowds from 10 to 500, as well as television, radio, online, and print interviews.

Brandon Welch speaker
Media-Savvy

Experienced in public relations, with strong media relationships. Brandon has a track record of winning coverage and delivering the compelling sound bite.

Sponsor-Focused

Brandon earned his MBA in marketing, and has experience working in sports sponsorship, digital advertising, and full-service marketing agencies. He has complete command of marketing, sales, and sponsorships.

Praise for Brandon Welch

“With growing TV viewership fueling record race attendance and online engagement, there’s never been a better time to partner with NHRA.  Brandon Welch is exactly what a sponsor should look for in an NHRA star.  He’s an experienced marketer that understands what sponsors need, he’s camera-ready, and the fans love his authenticity.”

-Brad Gerber

NHRA Vice President of Sales and Chief Development Officer

“Sponsoring a race team/driver is easy, realizing value from said sponsorship takes partnership and effort and on that front, you know how to deliver. From Facebook live, press coverage, personal appearances, special events, etc., you showed us what was possible with proper activation.”

-Robbie Smith

VP Marketing & Merchandising, AutoAnything

“As a past president of the National Speakers Association, a Hall of Fame keynote speaker and executive speech coach, for almost 40 years I have listened to thousands of speakers. Over the last ten years, I have watched Brandon develop into a magnificent, charismatic, and very likable speaker. He has the ability to connect to audiences of all ages and makeup.”

-Patricia Fripp, CSP, CPAE

Past President, National Speakers Association

“Not only does Brandon Welch have an amazingly sound understanding of marketing, sponsorship, media, and branding, he also has a magnetic personality. Brandon Welch is the total package.”

-Susan Wade

Veteran Motorsports Writer

Brandon Welch is the next NHRA star

A New Era for Beal Racing

New Ownership

Following the 2017 passing of their grandfather, team founder Chuck Beal, cousins Brandon Welch and Tyson Porlas took over the family racing operation. They are the youngest owners in the NHRA nitro categories. The ambitious duo, raised together at race tracks across America, brings a grassroots attitude, a youthful passion for racing, and Southern California style to NHRA drag racing.

Brandon Welch Tyson Porlas
New Class

In 2019, Beal Racing will switch to Top Fuel to chase a new championship opportunity.

New Crew Chief

The team engaged veteran crew chief Scott Graham, an experienced tuner known for fielding competitive race cars, to lead the team into Top Fuel.

Join Beal Racing as we make our Top Fuel debut. 

Call: (858) 414-1837